WE TOOK THE PLUNGE
We researched the idea of starting a cookie business for about eight months and when a location became available, we took the plunge.”
Snowy Mountains Cookies - How it happened...
Daisy Oayda is the creator, heart and soul behind Snowy Mountains Cookies and supported by partner Nolen Oayda, the couple have established a fast growing regional business.
"Snowy Mountains Cookies was totally my wife's idea," Nolen explained. "When we used to ski a lot overseas we would always eat cookies in Canada and the USA and we decided making them was worth looking into because we couldn't find anything quite like them over here. Daisy came up with all the original recipes."
Daisy recalls, “For many years I worked up in Perisher ski resort and then we had a baby....which wasn’t conducive to seasonal snow work. We wanted to come up with a business that wasn’t reliant on winter seasons in the mountains. We considered kids clothing, ran an event company then had a hair salon for a few years, even though neither of us are hairdressers. We researched the idea of starting a cookie business for about eight months and when a location became available, we took the plunge.”
Daisy and Nolen both grew up in Sydney but moved to the Snowy Mountains after high school – 20 plus years ago. They have travelled the world as professional skiers and photojournalists. Nolen is a former Australian freestyle ski team member and national coach who won two Europa Cup gold medals during his skiing career and has most recently been running his own events, marketing and business consultancy company, Zest Productions with Daisy. Daisy worked with Nolen as a ski action model during a ten year stint of travelling the world as photojournalists. The proud parents of two young daughters, the baking industry is now a major part of their day-to-day lives in the alpine town of Jindabyne, NSW.
Daisy said, "I believe starting and running a business like Snowy Mountains Cookies may be easier in a regional town like Jindabyne thanks to the support and genuine interest shown from local business and community, which is something that probably wouldn't happen in a big city."
Nolen said, "We operate in what is arguably Australia's highest bake house, at 1020m above sea level, in a purpose- built commercial kitchen in Jindabyne. We use an iconic location in Australia as our brand name which is important to us as it immediately instils a strong image of the clean, fresh, natural environment that not only encompasses the Snowy Mountains in which the cookies are baked, but is also a true reflection of our all-natural products."
Snowy Mountains Cookies is a high end brand supplying premium gourmet produce. Our products are served on multiple airlines including Qantas, China, Emirates, REX and Virgin Airlines through to five star hotels and independent cafes. We take great pride in our attention to customer service and vigilant food safety standards.
Over ten years of operation, the ‘Snowy Mountains’ branding has consistently delivered positive outcomes which include instant product recognition, acceptance and establishing a point of difference. The key words, ‘Snowy Mountains,’ have furnished our brand with values, personality and attributes that we would not have attained if the cookies were called something along the lines of “Daisy & Nolen’s Cookies”.
Snowy Mountains Cookies isn’t just another city based manufacturing plant – the Snowy Mountains Cookies brand comes with an authentic story about a family business, true to its name, based in the iconic regional town of Jindabyne in Australia’s Snowy Mountains.
Our products reaffirm the brand message, made wholesome and appetising by baking with ‘clean’ ingredients that are:
Free of artificial colours
Free of artificial additives
Free of artificial flavours
Free of preservatives
Sodium free dried fruits
Only premium ingredient options are used in our product range, with a focus on ‘keeping it natural by keeping it simple’. We use:
Free-range eggs – recipient of the RSPCA Good Egg award
Butter, rather than margarine
Large chunks of quality couverture chocolate - steering clear of compound chocolate buttons
Ingredients most home pantries would stock – we avoid using tricky substitue products that mask nutritional table figures
HACCP Auditor’s comment excerpts from the 2016 report:
‘The factory remains in excellent order....’
‘Congratulations on the continued improvements over the last year....’
‘Keep up the good work.’
National Customer/Market feedback:
‘It’s been a real pleasure working with you. Your passion for making and offering some of the best biscuits Australia can offer comes through at all levels of your business dealings with Qantas.’ Ken Hanna, previous National Procurement Manager, Procurement Food & Beverage - Qantas Airways.
Craig Davis from Saatchi and Saatchi speech at a Victorian Farmers Federation annual gala on successful food companies that haven’t followed traditional ways to market: ‘Snowy Mountains Cookies strikes me as a good example of producing a premium product, positioning the brand effectively and doing a savvy distribution deal for exposure.’